Creating a new identity

I recently wrote the homepage that supported the complete rebranding of Wear OS by Google (previously known as Android Wear). I kept copy fun and conversational while still making clear the unique benefits of Google's wearable operating system.

Android is for everyone

As Android was facing a looming anti-trust suit in the European Union, our task was to counter the perception that the company was stifling innovation. I was asked to design a content strategy and write copy for a website detailing how Android enables innovation, fosters economic growth, and democratizes technology.

Homepage:

Fun for all

I was lucky enough to be part of the team that helped rebrand Carnival Cruise Lines under the tag line "Fun For All. All For Fun." Here are a few of my favorite pieces from the effort. 

Online video on a tiny budget

How do you reach online shoppers? With online video. To that end, we created these short ads to play before YouTube videos most likely to be watched by prospective Google Express shoppers. 

Happy Earth Day

To celebrate Earth Day and to help people feel even better about eating Kashi cereal, we were asked to create a short video announcing Kashi's efforts to become Non-GMO project verified.

Google Pixel email series

As part of Google Hardware's CRM efforts, we designed these mobile-first emails to help new Pixel owners learn their new phone.

Similarly, here are 3 emails we developed to help new Chromebook users get comfy with their new laptop.